Privacy Policy


Belle Ella Boutique Limited (we, us and our) is incorporated in the UK carrying on business as suppliers of ladies fashion and we are committed to protecting any data that we collect concerning you. By using our services and our website you consent to the collection and use of information in accordance with this Privacy Policy.


Belle Ella gathers navigational information about where visitors go on our website and information about the technical efficiencies and services. This information allows us to see which areas of the Belle Ella website are most visited and helps us better understand our customers’ experience. This helps us improve the quality of your online experience by recognising and delivering more of the preferred features, areas and services. In the process of gathering navigational information non-personally identifiable information (eg domain type, browser version, service provider and IP address) may be collected which will provide information regarding a visitor’s use of our website.


We collect the minimum amount of information about you that is commensurate with providing you with a satisfactory service. This Policy indicates the types of processes that may result in data being collected about you. We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


We may collect any or all information that you give us depending on the type of transaction you enter into, including your name, address, telephone number and email address, together with data about your use of the website. Other information that may be needed from time to time to process a request may also be collected as indicated on the website. The information you provide when using the orders feature on our website is used to assist you in tracking your order(s).

When you sign up for email or create an account, you will be added to Belle Ella’s email marketing list and mailing database and we will occasionally send you information about special offers, new products, VIP events etc. If you do not wish to receive offers in this manner you will be given the option to unsubscribe on each communication.

We will use the information you provide within our website to allow you to access shopping lists that you have created. The information you include in a shopping list may occasionally be used by us to send you information about our products in which you have indicated an interest.


We use the information collected primarily to process the task for which you visited the website. Data collected in the UK is held in accordance with the Data Protection Act 1998. All reasonable precautions are taken to prevent unauthorised access to this information and all information you receive from Belle Ella will be created on servers located in the UK and all information you provide will be maintained in our web server and internal systems located within the UK.


Belle Ella uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive and are used by Belle Ella to help track traffic as you go through the pages within the website. Belle Ella uses cookies to store the contents of your shopping bag, keeping track of when you are logged in. The contents of your shopping basket are stored on your computer or mobile device, and are not available for anyone else to view. In order for the site to operate properly, you need to have cookies enabled on your browser.


The website may, from time to time, contain links to other external sites. We are not responsible for the privacy policies or the content of such sites.


You have a legal right under the Data Protection Act 1998 to a copy of all the personal information about you held by us. On request, we will provide you with a copy of the information subject to a fee not exceeding £10. You also have a right to correct any errors in that information.


Please submit any questions, concerns or comments you have about this Privacy Policy or any requests regarding your personal data by email to, by telephone on 01590 675617 between the hours of 9.30am to 5pm GMT, Monday to Saturday or write to us at Belle Ella Boutique Limited, 51 High Street, Lymington, SO41 9AG.






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